Tag Archives: marketing

Deceptive Marketing

I am a skeptic. Not with everything, but when it comes to any form of marketing, especially those that do not name a specific company or entity and make unsubstantiated and vague claims about available offers, I am (skeptical).

I just want to post a PSA. I received this “notice” on my door today:

 My suspicion was immediately aroused. I did a reverse look up of the phone number on the Yellow Pages, but it yielded no results. I then researched the Arizona Renewable Energy Standard, which states that utility companies have until 2025 to generate 15% of their energy from renewable resources. Clearly, I am not a utility company. I was greatly annoyed that someone would attempt to bait me into calling by posting an official looking notice on my door stating I was eligible for a rebate. I figure that they papered the entire neighborhood in the hopes that some (poor soul) would call. I am not the one. In fact, quite the opposite. I have filed the following complaint with the Arizona Attorney General’s Office:

To Whom It May Concern:

I received the enclosed letter from an unnamed company/entity on or around December 4, 2013. The letter does not state who they are, however, the language used is both deceptive and incorrect.

As a private residence, I do not qualify for any form of incentive under the Arizona Renewable Energy Standard, which states that utility companies have until 2025 to generate 15% of their energy from renewable resources. Moreover, the code cited, AAC R14-2-1801, explicitly defines “Affected Utility” as “A Public service corporation serving retail electric load in Arizona.”

I would like to file a complaint against whomever is posting these letters on the doors of homes in my community. I did not call the phone number, but strongly suspect that if I did, I would be subjected to a hard sale, attempting to use an incorrectly cited law to lure me into purchasing a good or service under the guise of receiving a rebate.

I appreciate your attention to this matter.

If you receive this notice, or anything like it, I would advise that you also file a complaint. We have protections as consumers. I will not be lied to or bullied. Civic duty for the day — done.

bad advertising

a friend of mine had this photo in one of thier albums, and i thought…this has to be a joke, right? he’s from california so my assumption is that the sign is depicting “caution! illegal immigrants.”
for whatever reason, this brought to mind the old taco bell ad campaigns where the catchy “make a ruuuuun for the border!” jingle used to play at the close of each commercial. HOW did they get away with that???? i think that taco bell has single handedly had the most culturally insensitive advertising campaigns ever, and yet, i don’t ever recall there being much backlash…i mean, remember the talking chihuahua with the accent? terrible.